The most fatal mistake ANY individual, business or organisation in ANY industry can make is failing to capture red-hot leads – especially when it’s so easy to do so on the Internet.
Here’s the REALITY of most websites: A new person hits your website, they read through a few pages or watch a few videos, they’re interested in what you offer but they can’t find your contact details and you’re not making it easy for them to get in touch.
Do something this week to make it really easy for people to get in touch. Incentivise them with a free offer to download a report/video or two, or have a “Call Me Back” form on your website. Whatever is suitable to what your ultimate user journey and purpose is. For example, under every post I make to this website, you’ll find a box that says “Like This Post?” inviting you to subscribe and get 11 marketing resources worth $3,000 for free. What could you do to stand out?
Leave a comment — tell me what you do at YOUR website to get capture your red-hot leads. Let’s discuss some ideas and get creative.