Facebook took the world by storm and has grown incredibly fast. Somewhat silently in the background LinkedIn is doing exactly the same thing. In my opinion, I believe they are doing it even better and are still staying specifically targeted to professionals, careers, entrepreneurs and corporations.
The average LinkedIn member earns around $100,000 per year. That’s huge! With smart planning, if you can identify the right group of professionals or business people that you target in your business, you can reach a LOT of people very quickly.
For example, a back pain expert could find her target market of females aged 35-55 who work in computer desk jobs that need her help. Think creatively about your market and I believe you will find them on LinkedIn.
If you want to build a respected brand online for yourself or your company you NEED to be on LinkedIn. Your LinkedIn profile oozes personality, it speaks about you and people have the ability to recommend and endorse your work.
The first step to making LinkedIn work for you is to have an exceptional profile that stands out and speaks directly to your target market. That’s EXACTLY what this week’s video podcast is about. And in the coming episodes we’ll get deeper into LinkedIn and it’s powerful capabilities.
QUESTION: What’s your experience with LinkedIn so far – and what’s your burning question about how to make it work for you?