Keywords are an important part of running my business because they bring more targeted traffic to my website.
By finding the best terms and phrases I can increase viewers which increases action and profit. With the best tools under my belt I have made keyword research just a bit easier.
What are keywords really…?
Sure, we all hear the terms “keywords” and “key phrases” thrown around. But what are they?
Keywords relate directly to your vertical market. Obviously this category is one word.
Key phrases relate to your particular market.
For example “scrap book” might be your keyword but “scrap book training” is your key phrase.
With the right keywords and key phrases you can bring more traffic to your website in a faster amount of time.
But not all keywords are the same. You might consider “internet business” and “online business” to be equal key phrases. But they are not. They are competitive key phrases at best. This means that many other websites are competing for rank using that particular set of key phrases. This means you may have a difficult time getting your website to the first page of search results with keywords or key phrases that you thought were created equal. I know I did and in fact I still do from time to time.
But to rectify this stumbling block, I learned about market phrases and niche phrases. I found that the best set of keywords and key phrases for my business included those which the most number of people were searching for, with the least number of competing websites. The more competitive the key phrases, the more people were sent to my site that was not looking for exactly what I had to offer.
I soon learned that my particular specialty was referred to as my “niche”.
Now let’s revisit the differences I learned between market and niche phrases.
The phrase “scrap book training” would get thousands of views and there are millions of competing sites who all want to be on the first page. This makes it a generalized market phrase.
But if my site did not offer training for all scrap booking and instead only trained wedding scrapbooking, then I could use the key phrase “wedding scrapbook training” and have a better chance of getting a higher rank. This key phrase would be considered a niche phrase rather than a market phrase.
In this regard, the market phrase got more search traffic, but there was higher competition which means it would take longer to reach the top. By going after the niche phrases, it is easier to focus your efforts and get quality visitors to your website.
Therefore, the majority of your keyword research should focus on focused niche phrases and niche keywords, not market keywords, so as to bring you quality traffic in a less competitive market.
I hadn’t heard much about the new Google Keyword Tool until this week. As a small online business owner I need all the extra help I can get from valuable resources that aid SEO. I have stumbled through SEO and keyword volume before and never seemed to catch a break until the Google Keyword Tool came online.
But now it seems that what was once one of the best keyword research tools available—I say this because it literally came from the source and what tool is more reliable than that?—is being replaced by an integrated PPC tool: The Google Keyword Planner.
But like me you might be asking yourself “Now what do I do?”
Keyword Planner is a new search network wherein you can look into keyword ideas and see a list of how potential keywords would perform. You can even create a new keyword by multiplying other lists together. This free tool lets you select competitive bids for your campaign. Whether you are just now getting your online business up and running or you are an established online business owner, this tool can now be used to lay the groundwork for your SEO campaign.
This tool makes increases the efficiency of refining your search campaign or building a new one. It offers more insight into keywords that you want to use. You can search for keywords based on terms relevant to your service or product, product categories, or even your landing page. You can use the search volume statistics to determine which keywords should be added to a new campaign or integrated into an existing one. You can use the estimated clicks feature to get an idea of how your keyword might perform for a given budget. These two estimates combined will afford you a better chance at making decisions.
Of course, while these tools are helpful, your campaign performance is based on a variety of factors including but not limited to your product, your budget, and your customer behavior.
How to Use it
You should search for ideas if you are interested in finding new keywords for your campaign. If you want to expand your existing campaign you might want to use the planner to search for specific words which do not have a high search volume, but might lead to conversions.
After this, you will “shop” from the keyword list and add them to your “shopping cart” plan the same way you would shop for a product on an ecommerce website.
If you have an existing list of keywords, you can upload them or enter them manually and see how well they might perform. You can look at search volume statistics as well as estimate click data.
You no longer have to manually combine keywords. You can, instead, multiple two or more lists and get traffic estimates and historical statistics for the combination keywords.
For example, if you are advertising for a chain of scrap book training facilities, you may have one list of locations where your training schools are and another list of keywords which describe the schools. This new tool will combine the keywords from both of the lists and then provide you with traffic estimates for the new words.
After you have built your campaign plan, entered your keyword list, or multiplied your lists, you can save the keywords into your account and start advertising.
What do you think of the new Keyword Planner and what further questions do you have?